Alicia Tillman


Alicia Tillman

About Alicia Tillman

Alicia Tillman is the Chief Marketing Officer of SAP, overseeing the creation and acceleration of the company’s marketing strategy and brand recognition across the globe. She is focused on driving the company vision of helping the world run better and improve people’s lives by building marketing programs and thought leadership to promote our exceptional product innovation and purpose driven initiatives. Alicia is an award-winning strategic marketing executive with over 15 years of real-world, hands-on marketing executive leadership and general management in the technology, financial services, and business travel industries with robust business expansion experience.

Winning With Purpose At SAPPHIRE NOW

31-May-2018 | Alicia Tillman

We live in a hyperconnected world. Digital platforms have completely changed the way individuals engage with brands, influencers, governments, and each other. For businesses, this means that audience

employee engagement, HR, work, mergers, acquisitions

Like Children, The Best Brands Maintain Strong Ties To Their Parents

15-Feb-2017 | Alicia Tillman

Brands are a lot like children. They start out small and require lots of nurturing. They grow and change and eventually take on lives of their own. But the most successful ones maintain strong ties to