Alex Atzberger


Alex Atzberger

About Alex Atzberger

Alex Atzberger is the President of Ariba. Prior to his current role, he was the Chief of Staff, Office of CEO, driving SAP's Board governance, alignment of Corporate functions to CEO priorities and CEO operations during SAP's transition to a sole CEO model under Bill McDermott.

Lessons From The Boss: Why Bruce Springsteen Matters

11-Oct-2016 | Alex Atzberger

Few artists have sustained a more successful rock n’ roll career over four decades than Bruce Springsteen. And maybe no other artist is still performing concerts that last more than four hours at th

3 Ways To Run A Large Business Like A Startup

20-Jul-2016 | Alex Atzberger

Here’s a challenge: Find a company mission statement or vision that doesn’t contain the word “customer.” While I’m not a betting man, my money says you can’t do it. The very reason compan

supplier collaboration

Supplier Collaboration And The Art Of The Network: It’s Time For A Digital Revolution

12-May-2016 | Alex Atzberger

The beauty of digital transformation is that it allows us to reimagine the way business should be done. Take your interactions with your suppliers, for example. Many large enterprises have thousand

Will The Real Unicorns Please Stand Up?

28-Mar-2016 | Alex Atzberger

Unicorns are magical creatures. Particularly the new unicorns – those upstart companies that are creating new models for business and disrupting entire industries. The magic of these unicorns lies i

5 Business Lessons I Learned From Rocky [VIDEO]

11-Dec-2015 | Alex Atzberger

I grew up with the Rocky movies and must confess that I still love them today. The seventh installment – Creed – is out in cinemas. And the story has stood the test of time. Its lessons are as rel

A New Opportunity For Cloud Companies To Do Good

13-Oct-2015 | Alex Atzberger

I am excited. For years, I have tried to figure out how a cloud company could embed a social mission or cause into the core of its function. I finally found an answer. Let me explain. There are, of

Do You Have The Mindset Of A Founder?

1-Sep-2015 | Alex Atzberger

Over my summer break, I finally caught up on my reading list, at the top of which was Peter Thiel’s book Zero to One. I enjoyed it greatly. Thiel is a man of strong convictions and opinions, and his

b2b commerce

Can Great Design Impact Global Commerce?

3-Aug-2015 | Alex Atzberger

It is impossible to ignore the incredible impact that great design and user experience can have on business. According to a 2013 study, design-led companies have outperformed the S&P 500 by an imm