Adriel Sanchez

Adriel Sanchez

About Adriel Sanchez

Adriel Sanchez previously was the Vice President of Demand Generation at SAP. He led a team of 70 in managing digital marketing, demand generation, inbound marketing, telemarketing, database marketing, tele-web integration, campaign execution services, and sales alignment.

When You Hear Hoofbeats, Don’t Think Zebras.

6-Dec-2012 | Adriel Sanchez

My wife said that to me the other day as I described a situation at work. If you’re in the medical field like she is, you’d know exactly what she meant. If you’re just a marketing guy like me, t