Adam Winfield

About Adam Winfield

Adam Winfield writes about technology, how it's affecting industries, how it's affecting businesses, and how it's affecting people.

How Game Theory Is Taking Marketing To The Next Level

19-May-2017 | Adam Winfield

Marketing tactics tend to stick to a tried-and-tested principle: If you’re marketing something that consumers don’t need to survive, target their emotions rather than their logic. The closer you c

Post-Human Healthcare For A Post-Human World

17-May-2017 | Adam Winfield

In an interview with The Atlantic to promote his new book Homo Deus, the historian Yuval Noah Harari made some terrifying and humbling predictions about the future of healthcare. He explains that t

How To Succeed As A Millennial In The Gig Economy

19-Apr-2017 | Adam Winfield

Millennials face a very different job market than the one in which Boomers and older Generation Xers have spent much of their working lives. Some 45 percent of Canada’s workforce will consist of f

How To Make Intrapreneurs The Heroes Of Digital Innovation

23-Feb-2017 | Adam Winfield

It’s been interesting to observe the debate over whether there is — or ever was — any value in such roles as chief digital officer or chief innovation officer. IDC predicted in 2014 that chief d

Free Shipping In A Changing World: The Uncomfortable Truth

21-Feb-2017 | Adam Winfield

We can’t say for sure what the future holds for our cities and towns—how they’ll look and how they’ll function—but it’s fairly safe to assume investment priorities will move further away f

Corporate Digital Innovation Is Probably Not What You Think It Is

14-Feb-2017 | Adam Winfield

Innovation is something humans have always done, consciously or otherwise. You could argue that ever since one cell split into two and our evolution began, humanity has been on a path of constant inno